The making of the World's Biggest Pac-Man game (Q&A)
When we think of Pac-Man, we think of a single screen, and a series of new mazes that become available only after players finish the one they're on.
But that's not how Ashley Ringrose and his colleagues at Sydney, Australia-based Soap Creative agency thought of the mega-hit 30-year-old video game. So when they were given a chance to design a promotion for the game that was both innovative and social, the lightbulb that went off over their heads was all about big.
Big, as in the World's Biggest Pac-Man game, in which fans are able to design … Read more