Art and commerce have intersected once again in the office for the RPA ad agency. The Listening Cloud is a fluffy cumulus sculpture with LEDs embedded inside. When social-media mentions start to heat up for the ad agency's clients, the cloud storms with colorful, glowing lights.
The sculpture uses feeds from Instagram (purple lights), Twitter (blue lights), and Facebook (red lights). It can be set for a particular client, like Honda. If a post on Facebook suddenly gets an avalanche of "likes," the cloud starts flashing with red lights. It's a quick hint for the ad agency to check out what's going on and monitor the impact of new marketing campaigns.… Read more