Mobile app revenue set to soar to $46 billion in 2016
Mobile app revenue was huge last year, but that'll be nothing compared to where it's expected to go by 2016.
In 2016, total global mobile application revenue will reach an estimated $46 billion, according to ABI Research. That figure, the research firm says, includes pay-per-download, in-app purchases, subscriptions, and advertising. Last year, mobile app revenue hit $8.5 billion, ABI research says.
This year, in-app purchases will likely outpace pay-per-download revenue, but according to ABI Research, the number of people buying content in apps won't grow all that much, potentially putting that revenue opportunity's future in … Read more