Facebook's aggressive approach to solving its mobile problem
Facebook knows mobile is its Achilles' heel, but I didn't expect the company to take such aggressive actions to solve its mobile problem.
The social network admitted to the weakness earlier this month when it amended its IPO filing. "If users increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected," the company explained in its amended S1.
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