Women

A new report on the tech habits of women shows that the female of the species is edging out the male in the areas of DVR use and ownership of portable game devices.

The study, done independently by Solutions Research Group, and released Thursday, was undertaken to explore the "digital lifestyles" of American women. Data was collected from more than 2,000 respondents between October 2006 and February 2008.

What the final tally shows is that women are as comfortable with popular consumer technology as men (not really a surprise), and that they're making significant inroads into the gaming lifestyle, … Read more

Back when I was a neuroscientist, I participated in all sorts of "Women in Science and Technology" events and outreach programs. I have been thinking a lot lately about another kind of "woman in tech," namely those who are able create new jobs for themselves thanks to online connectivity and business tools.

This comes about in many ways. As a writer, for example, blogging has clearly revolutionized grassroots journalism. But beyond that, digital technologies have transformed all parts of the publishing world, creating new opportunities for product development, printing, distribution, and publicity outreach.

I got in touch with author/entrepreneurs Sarah Headrick and Sarah Rivera after coming across their site Custom Made for Kids, which has the quality design of a site you would expect from a large company, but operates from a Yahoo Store platform. I was taken by the concept and illustrations for their personalized children's storybook, The First Adventures of Incredible You, and decided to find out more about the partners behind this new venture, suspecting the the internet was the key ingredient powering every level of their startup company.

Headrick and Rivera confirm that this is the case:… Read more

Lousy move, Nintendo. The company's U.K. arm has released a promotional Girl Gamer magazine to pimp its products, which Geeksugar has posted about, and it makes me want to puke up that steak fajita I had for lunch.

Let's see what's on the cover, underneath that ghastly pink masthead: Cooking Mama, Imagine Babies, and a pink DS Lite. Ick. It sure makes a gal want to go wild with the Manhunt 2 machete.

Not to mention the fact that I haven't seen eyeliner that atrocious since Congresswoman Katherine Harris.

Will it hurt Nintendo's business? … Read more

Men and women see things differently. Take audio: A guy might be impressed with a big honkin' speaker, but a woman probably sees a hideous box. Being a guy, I might not be the most sensitive to what females want from a hi-fi, so I'm more than willing to hear about it from the other side. I stumbled upon a well-written piece on a speaker manufacturer's (Klipsch) site that does just that. It's jam-packed with great advice--and don't worry--it never even mentions Klipsch speakers. Sarah Knight's "Get Turned On: A Woman's Guide to Purchasing Audio Gear" … Read more

According to the PSFK blog, Manhattan's legendary luxury department store Henri Bendel is so notoriously old-school that it launched its first Web site a month ago. But the retailer is moving a step further into the Digital Age by opening a holiday gadget "pop-up store"-- curated by bloggers--inside its Fifth Avenue space.

Last year, Bendel had a holiday shop centered on the youth-oriented mobile phone carrier Helio.

But for 2007, Popgadget, which caters to female readers who appreciate both style and function and is staffed by a team of writers around the world, has selected an … Read more

Rainbow-hued blog network Sugar Inc. is on one heck of a shopping spree: last month, the women's media company purchased social shopping site ShopStyle, and now it's bought fashion-centric blog hub Coutorture Media.

No financial terms were disclosed.

Coutorture, which will remain a standalone site despite the new Sugar affiliation, isn't a blog network in the traditional sense. The 230+ blogs that it counts under its trendy umbrella aren't officially run by the site, nor are they part of an advertising network like Glam Media; they're the fashion-related blogs run by Coutorture readers who have … Read more

Sugar Inc., the women's-oriented blog network that grew out of a single celebrity gossip title and now encompasses about a dozen others with the word "Sugar" in the title, has now branched into social news. On Monday, the company launched SugarLoving, which is a way for you to submit links that you "heart." Essentially, the model is similar to that of social news pioneer Digg. But SugarLoving is so cute and huggable, there isn't even a way for you to "bury" links that you don't like! Aww! We're all friends … Read more

Blog network Sugar Publishing, which operates a popular array of pastel-hued women's lifestyle and entertainment titles, has agreed to acquire social shopping start-up ShopStyle.com for an undisclosed amount.

ShopStyle, which competes with sites like ThisNext and StyleHive, aims to make it easier to search multiple retail sites at once and lets members create personal "look books" and network with other digital shopaholics.

In addition, the San Francisco-based blog network has officially changed its name from Sugar Publishing to Sugar Inc. "to better reflect its growing reach and expansion over the past year." Presumably, that'… Read more

Our (parent . thesis) blog is two months old now, and writing it has given me a renewed feeling that a woman's angle on technology is distinct from the male point of view.

I sometimes feel like I am living in a high-tech version of Men are from Mars, Women are from Venus, which I think of as Gadgets are from Mars, Connections are from Venus.… Read more