Nielsen

Top ad trends list spotlights online behavior

Research firm Nielsen has released its top advertising trends for 2010. Not surprisingly the leading trend is the ability to measure activity that merges online and offline purchasing behavior, addressing the fact that users have expanded options for how they consume content and how they interact with brands.

Nielsen data shows that "time spent on each of the three screens--TV, PC and mobile--is increasing. In particular, the consumption of video content is on the rise across all platforms."

Top advertising trends for 2010

Optimizing media convergence is a top priority New models emerge to take advantage of smartphones … Read more

Facebook becomes third most popular video site

YouTube might still reign supreme in online video, but the big surprise coming out of Nielsen's VideoCensus release on Thursday is that Facebook is now the world's third most popular place to view video online.

According to Nielsen's latest VideoCensus numbers, which look at the number of video views in October, YouTube serviced over 6.6 billion streams. In a distant second, Hulu offered up over 632 million video streams. But it was Facebook with over 217 million streams in October that easily beat out Bing, Yahoo, and several other online sites. In September, Facebook was ranked … Read more

Study: Radio still has broadest reach

In 2008, the Council for Research Excellence, a research group funded primarily by Nielsen and staffed by researchers from various media and advertising organizations, studied the media consumption habits of U.S. adults. Researchers followed about 300 people around for two days, in the spring and the fall, using a handheld device to track every single 10-second interval of media that they consumed. The study was mainly focused on video, with the unsurprising result that we watch a lot of TV (more than five hours a day on average).

On Tuesday, the group released a follow-up analysis focused exclusively on … Read more

Study: Social-media junkies use e-mail more

Although social networking may be seen as a personal-communications alternative to e-mail, those that find themselves on several social-media sites throughout the day generally spend more time reading and writing e-mail messages than those that don't engage in as much social networking, according to a study released on Monday by Nielsen.

After considering the impact social networks have on Web surfers' activities online, Nielsen tested its assumption that "consumption of social media decreases e-mail use" to determine how social networking has impacted e-mail.

To do so, the research firm broke its test population into four groups based … Read more

BOL 1068: You can't survive the stink!

AT&T lets you pay for its network holes, Chrysler puts auto manuals on DVD (and how are you supposed to use that in the car?), MySpace says its video portal is here now, USB 3.0 is here, Europe gives Google a green light to sell ads to the black marketers, and when you're dead on the Web, you're dead.

Subscribe with iTunes (audio) Subscribe with iTunes (video) Subscribe with RSS (audio) Subscribe with RSS (video) EPISODE 1068

AT&T breaks out its new 3G Microcell http://www.cnet.com/8301-17918_1-10358045-85.html

3G MicroCells: Carriers … Read more

Sandberg: Facebook can build your business, and now we can prove it

Pretty much everyone in the audience at Sheryl Sandberg's talk on Tuesday morning as part of New York Advertising Week understood the meaning of the slide she displayed that read "Nielsen and Facebook are in a relationship." A nod to announcements on Facebook's homepage "news feed," the "in a relationship" phrase is now a recognizable slice of Internet culture--much as social network Facebook itself has become ubiquitous.

And Sandberg, Facebook's chief operating officer, hopes it will be just as ubiquitous in the advertising world. Her goal on Tuesday was to formally … Read more

Facebook, Nielsen to partner on ad stats

Update Tuesday 4:14 a.m. PDT: Facebook and Nielsen have officially announced their multiyear deal.

As part of the Advertising Week festivities in New York, Facebook chief operating officer Sheryl Sandberg is slated to make a marketing-related announcement on Tuesday morning.

The announcement of a partnership with Nielsen on a product called "BrandLift," which polls Facebook users on ads they see on the social network, was first reported by The Wall Street Journal.

There weren't a whole lot of details disclosed, even when the two companies confirmed the news of "a multi-year, strategic alliance" … Read more

Bing grabs 10 percent of search market

Microsoft's new Bing search service is the fastest-growing U.S. search engine among the top 10, according to a Nielsen report released Monday.

The total amount of searches on Bing rang in at 1.1 billion for the month of August, a leap of 22.1 percent over July, winning Microsoft a 10.7 percent share of the search engine market.

Google remained in the top spot with a commanding 64.6 percent share, accounting for 7 billion searches in August, a gain of 2.6 percent over July. Yahoo saw its search results drop 4.2 percent for … Read more

Universal Music toasts BigChampagne

Count BigChampagne among the companies trying to cut into Nielsen's media-measuring empire.

Universal Music Group, the largest of the four major recording companies, has agreed to a multi-year deal that calls for BigChampagne to help track the popularity of the label's music online. Traditionally, Universal has relied on Nielsen's SoundScan for such chores.

BigChampagne tracks online music and video consumption. Headquartered in Beverly Hills, Calif., BigChampagne is perhaps best known for being the first of the business-intelligence companies to measure activity at file-sharing networks, such as the original Napster.

"With the addition of BigChampagne, we provide … Read more