Plaxo re-focuses on address book maintenance, faces new competition (updated)
This review has been updated throughout, now that I have had hands-on experience with the Plaxo Personal Assistant product.
Some time after its launch back in 2002, contact list management app Plaxo lost its way. Leadership at the company saw social networking as a bandwagon it had to get on and made Plaxo into a personal social hub--which nobody really needed. It was the second bad mistake Plaxo had made with its service, the first being its habit of sending requests for updated information to users' contacts that were often taken for spam. Nobody liked Plaxo's users, even though … Read more