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Facebook in talks to bring Home to iPhone, Windows Phone

Facebook is reportedly in talks with Apple and Microsoft about the possibility of creating versions of its Home launcher for the iPhone and Windows Phone.

The social network is in negotiations with the companies about expanding the platform to their smartphones, Adam Mosseri, Facebook's director of product, told Bloomberg, noting that talks are ongoing and nothing has been finalized.

"We've shown them what we've built, and we're just in an ongoing conversation," Mosseri said.

Mosseri said the skin could arrive on Apple's platform with a different name and appearance than the one that'… Read more

EA 'retires' SimCity Social, Sims Social, and more from Facebook

The Sims Social was once heralded as Electronic Arts' "most successful Facebook game," but now it's being laid to rest along with SimCity Social and Pet Society. These three social games will be extinct from Facebook as of June 14.

The game maker made the announcement today, saying that it was a hard decision but had to be done in order to "reallocate servers and resources to more popular titles," according to the FAQ section of its Web site.

"Today we are informing players of the difficult decision to retire some of our Facebook games: The Sims Social, SimCity Social, and Pet Society," EA wrote in a blog post today. "After millions of people initially logged in to play these games, the number of players and amount of activity has fallen off."… Read more

Facebook, attorneys general kick off online safety campaign

Facebook and the National Association of Attorneys General for the U.S. have signed a deal that will see the world's largest social network educate both kids and parents on Internet safety.

Facebook has been the subject of much debate among attorneys general around the U.S. who have been concerned about children's safety on the social network. Facebook has said for years that it has worked on ensuring the protection of children, and has aided attorneys general from time to time with cases or issues they're working on.

This agreement, the latest between the parties, is … Read more

Facebook Home arrives in Google Play store

Facebook attempts to put people before apps with today's release of Facebook Home, a family of applications that recreates popular social-networking functions such as chat and News Feed and embeds them within the home screen experience on select Android devices. The software suite is now live in the Google Play store.

Excluding the HTC First, which is optimized to run Facebook Home, the software package is currently compatible with six devices: the HTC One, One X, and One X+; and the Samsung Galaxy S3, Galaxy S4, and Galaxy Note 2.

To get Home working on these handsets, you'll … Read more

Facebook boosts mobile with Osmeta acquisition

For Facebook, all signs point to mobile. Hot on the heels of the social network launching its new Android skin, Facebook Home, the company confirmed to CNET that it has acquired mobile software startup Osmeta.

While Facebook is declining to comment further on the acquisition, TechCrunch reports that the buyout happened sometime in the month before last week's launch of Facebook Home.

Not a lot is known about Osmeta because it hadn't yet launched a commercial product, but its Web site says that it was "working on really, really interesting software technology."

Before the acquisition, the … Read more

Mark Zuckerberg launches FWD.us political action group

Facebook CEO Mark Zuckerberg has launched a new political action group, FWD.us, to focus on immigration reform.

Zuckerberg, who announced the move through an editorial in The Washington Post, called U.S. immigration policy "strange" for a nation of immigrants and "unfit for today's world."

As a result, a deep roster of tech executives have banded to together to push a bipartisan policy agenda to change how the U.S. approaches immigration. The group has vowed to work with members of Congress from both parties, the administration, and state and local officials. It plans … Read more

Facebook boosts ad targeting with partner categories

Ever amping up new ways for advertisers to engage with users, Facebook began rolling out a new feature today that doubles down on the social network's use of ad targeting.

Dubbed "partner categories," Facebook's new feature aims to target ads to more categories of people. These categories use data from third parties, such as Acxiom, Datalogix, and Epsilon, to glean information about what users buy on the Web.

Here's more from a Facebook blog post:

For example, a local car dealership can now show ads to people who are likely in the market for a … Read more

Facebook adds icons and links to status updates

Facebook is adding a new twist to status updates as of today. Any TV show, movie, or book that users mention in their status update will also contain an icon and link to the Facebook page of whatever's mentioned.

"For example, if you share that you're watching a movie like 'Jurassic Park,' your post will contain the movie icon and a link to the movie's page," Facebook wrote in a blog post today. "'Jurassic Park' will be added to the Movies section on your timeline."

In other words, those TV shows, movies, or … Read more

Facebook creates a beautiful, though broken, Home on Android

Facebook finds the heart of your smartphone with Facebook Home, a family of applications that bring social-networking mainstays such as the News Feed and Facebook Messenger to your mobile device in radically altered designs.

The software package, shown off at a press event last week, is moving to select Android devices April 12. The HTC First, the first handset optimized for Facebook Home, hits the market on the same day, exclusively with AT&T.

After spending a few days with a review unit of the HTC First, I believe Facebook has created a visually arresting mobile home like no … Read more