Amazon unveiled the Kindle Fire, an Android-powered tablet that acts more like a color e-reader on steroids and will retail for $199.
"We're building premium products at non-premium prices," said Amazon CEO Jeff Bezos during the presentation.
The Kindle Fire will be available on November 15 and is available for preorder now. Bloomberg earlier reported the $199 price point and details on the device.
The Kindle Fire marks Amazon's first foray into the tablet market, which has so far been dominated by Apple's iPad. But with its low price--most tablets retail for around $500--and the established Kindle brand, analysts believe Amazon's product could represent the first legitimate competitor in an area where many other high-end Android tablets have missed the mark.
"We believe that the launch of an Amazon tablet will significantly boost the tablet market and inject a much needed competitor to Apple's iPad," Adam Leach, an analyst at research firm Ovum, said ahead of the event.
The specifications, however, are lower than other comparable high-end tablets. While it has a dual-core processor, it lacks many of the other typical features found in a tablet, such as a camera, microphone, and 3G wireless access. It also only has 8 gigabytes of storage space. The device is more intended to compete with Barnes & Noble's Nook Color, which is essentially a stripped down Android tablet. … Read more