The world of video advertising right now is a bit chaotic with multiple types of ad formats and different players, making it difficult for publishers and advertisers to easily serve up the best ads on sites.
A Los Angeles-based start-up thinks it has found the solution. Panache offers technology that allows publishers to use video ads in any format and plug them into any type of video player. Now, publishers have to re-engineer their players for different ad formats.
The technology supports Flash Action Script 2 and 3, Adobe Media Player, IPTV, and Microsoft's Silverlight. Panache also offers a … Read more