I just know it's happened to you.
You click on a link in an article about, oh, I don't know, particle matter. The link will lead you to a piece of gossip about the personal life of some strange physics professor.
And just as your prurience is at its most piqued, you are assaulted by an ad that reaches right across your screen and asks you to be fascinated by an Intel chip. Or a diaper.
At the top right-hand corner, you read these mellifluous words, ones that might finally lead you to the gossip about the physics … Read more