The $10 billion market for baby and young children’s furnishings (cribs, other case goods, layette, nursery decor, and the like) and accessories (car seats, strollers, baby monitors, diaper bags, etc.) is a lucrative market, and the baby stroller is one of its most competitive sectors. Hundreds of models vie for the attention of parents-to-be, and the level of detailed research, due diligence, and individual preferences may come close to the decision making process by an airline for the purchase of a Boeing 787. There are only few things – at least that’s what the industry makes you believe – that … Read more
Looking at the many positive responses it received, Pico Iyer’s recent NY Times blog post on "The Joy of Less" appears to have struck a chord:
"But at some point, I decided that, for me at least, happiness arose out of all I didn’t want or need, not all I did. And it seemed quite useful to take a clear, hard look at what really led to peace of mind or absorption (the closest I’ve come to understanding happiness). Not having a car gives me volumes not to think or worry about, and makes … Read more
There seem to be three (non-mutually exclusive) models for marketers tasked with building brand equity: marketing scarcity, marketing artificial scarcity, or marketing relevance.
Scarcity seems to be at the core of all marketing: an exclusive, unique value that can be reproduced; an original idea replicated for many. That's how markets work, how marketing works. Branding is effective when it keeps the aura of an original idea intact despite its mechanical reproduction. Apple's original idea, for instance, could be described as "technology must be fun and human," and it has not lost an inch of its integrity. … Read more
Microsoft's new search engine, Bing, is the first real competitor to Google.
I rarely use Google. Or rather, I rarely use Google.com. Because Google is embedded into Safari, I just use the search box there, which creates huge stickiness that's hard to displace. Of course, Microsoft has the same option now for embedding Bing into Internet Explorer, assuming it's allowed to by the courts. But the very short amount of time I've spent with Bing has me rethinking my search engine options seriously for the first time.
I know a lot of people gush about … Read more
I saw an interesting article in the New York Times this weekend titled "Put Ad on Web. Count Clicks. Revise." The premise of the article goes something like this: because the web provides functionality to test every variation of a banner ad for effectiveness, the next big thing is tailoring advertising in the moment, and leveraging findings from click-thru rates to construct more relevant offerings for consumers. If I had to construct a tag-line for the so-called "data practice" services cited in this article it would be "downstream solutions to … Read more
You may have already read on CNET News about how artist Jorge Colombo managed to get his work on the cover of The New Yorker. To have your art featured on the cover of a widely read national magazine is a big deal, but the coolest thing about it was that it was done with an application for the iPhone.
This week's apps include the cool painting app that was used to make The New Yorker cover and a game where you pilot a bomber high over the landscape.
I’m nervous, seriously nervous. In a few hours, in the Olympic stadium in Rome, FC Barcelona (or “Barca,” as its supporters call it) will face Manchester United, the other soccer superpower, in the game of all games, the final of the UEFA Champions League, the most important club competition in Europe (and the world, for that matter). Both teams have already won two trophies this season (their national leagues and national cups, respectively), and a victory in Rome would see either one clinch the “treble.” For Barca, it would be a historic accomplishment–no other Spanish soccer team has … Read more
Forget analog gauges; the instrument cluster of the future will be a 3D dynamic display configurable by the user. Computer graphics company Nvidia is has developed a chip designed specifically for the automotive market. This chip holds system software and graphics processing capabilities to show 3D instruments on an LCD. Partner Iconmobile, which did earlier work on Audi's A1 concept car, designed an interface for the chip that combines car information with navigation and entertainment. The Iconmobile interface serves as a demonstration and is not slated for a production car.
I'm still processing the many great insights from the next09 conference in Hamburg, Germany, one of Europe's leading digital-creative-marketing forums. This year's theme was "Share Economy," and the 1,300 attendees consisted of European VCs and angel investors, Web 2.0 entrepreneurs, media, creative agencies, and executives from German corporations (from BMW and Deutsche Bank to Deutsche Telekom).
Jeff Jarvis: "The Great Restructuring"
By Kristina Loring
With the Twittersphere reaching critical mass, lots of companies are establishing accounts to speak directly with customers, monitor their brand, and respond to questions and rumors. Most of them are using the microblogging service to become more transparent and as a trustworthy resource for their followers, while also exposing a more personable aspect of their brand.
Here are some examples, researched by Brilliant Ink, a communications agency specializing in strategic messaging and content development: