A new ranking methodology at Nielsen/NetRatings gives AOL a boost while disadvantaging Google.
Nielsen/NetRatings this week made a change to its metrics for ranking the most popular Web sites. It will now focus on the amount of time people spend on a site instead of just the unique audience. This move benefits sites with services like instant messaging and e-mail over sites that offer quicker activities such as search.
Using the new total-minutes calculation, AOL is ranked as the most popular Web site in May in the U.S., followed by Yahoo; MSN/Windows Live; Fox Interactive, which … Read more