Google CEO Eric Schmidt has spoken more than once this year about monetizing YouTube, but he showed some signs of patience on Thursday for finding a new, good way to sell ads on the video-sharing site. And when Google gets the mechanism right, Schmidt said he expects to hit the mother lode.
"There will be new monetization forms. That is what we are seeking. That is the holy grail," he said on a conference call after Google reported disappointing second-quarter earnings. "When we find it, it (monetization) is likely to be very large because of the scope … Read more