With widgets hailed as the "next small thing" for advertising, and newspapers going "widget-happy", it was about time Google expanded the beta release of its new Google Gadget Ads to advertisers worldwide. Google Gadget Ads are interactive ads that contain rich media capabilities. They can contain data feeds, images and videos, plus they can be developed in Flash and HTML. The Gadget Ads will run on Google's content network, and the pricing model will be both cost-per-click and cost-per-impression.
News aggregation community Digg has announced a number of new features designed to take the site's social networking beyond simply "digging" and "burying" headlines and blog entries.
Starting Wednesday night, members of the site can further customize their account profiles so that they more closely resemble something on a social-networking site--more personal information, bigger photos, and a more extensive record of site activity. They will also be able to use their friends lists as content filters so that their "social news" comes from a select group rather than the Digg community as a … Read more
The studio that brought Scarlett O'Hara, Dorothy and James Bond to the big screen is thinking smaller these days. Metro-Goldwyn-Mayer (MGM) is set to debut a high-definition channel on DirecTV beginning this fall, according to Reuters.
Though the TV channel is a first for MGM in the U.S., the studio currently has several European channels. The content lineup will be a combination of films and original programming. Rival Hollywood studio Universal has had its own HD cable channel programmed with TV and movie content from parent company NBC Universal since 2003.
The MGM channel will be one of … Read more
So your MySpace.com profile says you got a dog named Fido.
Next thing you know, here come the doggie ads--Bones for Bowser, Flea dip designed for Flopper, and the Ultimate Pooper-Scooper.
Executives at Fox Interactive Media, which oversee MySpace for owner News Corp., apparently are hot to trot on this trail and will be on the talk tour this week to discuss the results of their personal profile-advertising matching program, according to a report in The New York Times.
So, what this means for you and Fido is you'll have another name of a flea dip vendor for … Read more
WASHINGTON--If the movie industry gets its way, then your Internet service provider may one day start playing a greater role in keeping pirated content off its networks.
Motion Picture Association of America Chairman and CEO Dan Glickman said Tuesday that his industry has been attempting to "deepen our relationship" with telephone, cable and Internet companies "because we're all in this together."
"Their revenue bases depend on legitimate operations of their networks and more and more they're finding their networks crowded with infringed material, bandwidth space being crowded out," Glickman told an audience … Read more
The New York Times has finally given up on the Web-subscription model, announcing Monday that the newspaper's online site will no longer charge for any content.
The decision comes two years after The Times began charging $49.95 a year, or $7.95 a month, for Internet access to premium content, such as pieces by columnists and archived stories, according to a story that appeared in the paper.
The Times said that the subscription service met targets, acquiring 227,000 paying subscribers and generating $10 million a year.
Executives at the newspaper seemed to suggest in The Times' story … Read more
Mash, Yahoo's way of quietly saying farewell to Yahoo 360, is at first glance a somewhat uninspired attempt to catch up with Facebook. Even the name is boring--Mash. Don't mix it up, by the way, with Mosh, Nokia's mobile networking site (currently in beta) and Mashable, the social-networking blog. Mash (invite-only as of now) looks like a cross between Facebook, MySpace and Netvibes--and it also has a bit of wiki DNA: Anyone you grant permissions to can edit your profile or add modules they think are relevant to your profile. Besides that, nothing new.
To be … Read more
AOL is showing off today a new media sharing and storage service, BlueString. I snuck into the unfinished product after I got a preview, and it looks like it's going to be very straightforward and easy to use. There are several services that do what it does, but few that do it as easily.
BlueString's neat trick is that it manages to work well as both a sharing site--a good place for you to create slide shows of events that you then e-mail to your family or embed on your personal site--and a media storage service.
The storage back-end for BlueString is XDrive, an online storage and backup service that AOL acquired, and where AOL has clearly been testing BlueString ideas. BlueString's show creator function, for example, looks like a rebuild of a nearly identical feature in XDrive.
Getting media into BlueString is quite easy. The import dialog box allows you to select multiple files to import at once. If you're a user of AOL Pictures, files from there also automatically load into your workspace. These features are being showcased today at the TechCrunch 40 event in San Francisco. BlueString will also import from Flickr, which is great for people who miss the straightforward Yahoo Photos application recently killed in favor of the higher-concept Flickr service.
MeeVee, a site where you can browse TV programs, movies, and other shows to watch on your computer, is adding a widget enabling people to purchase movies through Amazon.com without having to leave the MeeVee site. The Amazon player will appear on MeeVee's new Amazon channel starting Monday, says Michael Raneri, chief executive of MeeVee.
Citing ever-shadowy "sources," PaidContent reported Sunday that oft-maligned cable giant Comcast is in the process of acquiring television fandom site BuddyTV.com. No financial details were specified.
PaidContent blogger Joseph Weisenthal speculates that BuddyTV will be integrated in one way or another into Comcast's still-in-beta Fancast site, a Web video and community hub that it launched in August. Comcast, whose Comcast Interactive Media division has been attempting to craft an extensive Web 2.0-savvy social media strategy, also purchased movie ticket site Fandango in April.
BuddyTV representatives allegedly denied the allegation initially and then clammed up; we'… Read more