I've been conference-hopping through Europe for the past two weeks. In Berlin, I discussed new "quality of life" concepts for Germany, and in Geneva I listened to speakers who held Utopian visions from an earlier era accountable for what could have been but wasn't. My own personal well-being was more mundane. I schlepped two big suitcases with me and saw the sun shine only twice. When you travel so much, you start to feel like Tyler Brule: quality of life is defined by the quality of the airports you pass through, the quality of the Wi-Fi … Read more
President Obama's stimulus package is putting aside roughly $21 billion for healthcare technology and the development of electronic health records (EHRs). At this point when we say "billion" or even "trillion" it doesn’t have much of an effect. So let’s try that again – Obama's stimulus package is putting aside $21,000,000,000 for healthcare technology. It is a ridiculous amount of money.But, where will it all go? Most of it is earmarked for the creation and utilization of electronic health records, which is essentially a digitized … Read more
The web is all atwitter today with news of Eric Schmidt's dismissive response at yesterday's Morgan Stanley Technology Conference here in San Francisco to a question from Eminence Capital analyst, Josef Jung, of whether Google sees Twitter's real-time search as a threat. An explosion of schadenfreude-laden articles and a furiously defiant pile of tweets have already responded to Mr. Schmidt's comments that demonstrated a clear lack of understanding of both the present value AND tremendous future potential of the twitter platform. The contrarians at Motley Fool are holding out … Read more
Branding (and all branding is online branding these days) is changing at a rapid pace. Gone are the days of message control, and the only way to still manage your brand is to not manage it.
Here’s the latest and very bold example: The masterfood brand Skittles launched something quite radical yesterday that many marketers had thought about but didn’t have the guts to actually do - the "Interweb." Yesterday Skittles' home page was reduced to a Skittles logo over-layed above a Twitter search for the word Skittles. Today it overlays their Facebook page.
This is … Read more
One of the great innovators in Formula 1, Gordon Murray, just announced manufacturing licenses for T.25 City Car and the iStream manufacturing process.
The T-25 is smaller than a Mini Cooper and will come in four styles. Development of the process began more than 15 years ago, and has already won the prestigious 2008 "Idea of the Year" award from Autocar, the world's oldest car magazine.
According to Gordon Murray Design, the manufacturing licenses will dramatically change not only the cars people drive and the way those cars are made, but also how the cars are … Read more
Matt Webb pointed out in his LIFT presentation today that humans “take pleasure in watching things unfold.” True – even if the events are a quasi-authentic account of something that has already happened.
Coincidentally, the Spanish site Per Soitu reports about a fascinating example of “fake authenticity” and the emerging trend of using Twitter for storytelling. On February 23, 2009, exactly 28 years after about 200 soldiers and paramilitary members of the Spanish Civil Guard toppled remnants of General Franco's dictatorship, a group of Spanish Twitterers revived minute by minute the historical coup d'etat that occurred on February 23, … Read more
Not only because a surgery conducted via Twitter made headlines the other day, Twitter is all the buzz (again). And it seems as if almost three years after its now-legendary debut at South by Southwest Interactive, the popular microblogging service has reached the second (or third) hype cycle, entering the business and media mainstream as the ultimate narrow--and broadcast--network. As Joel Comm, CEO of InfoMedia and author of "Twitter Power," points out: It's like the old saying, "People don't care how much you know until they know how much you care." People who use … Read more
As Joel Comm, CEO of InfoMedia and author of "Twitter Power," points out:
It's like the old saying, "People don't care how much you know until they know how much you care." People who use … Read more
Almost three years after Jeff Howe coined the term in his seminal article "The Rise of Crowdsourcing," and, ironically, in the very week 1,300 handpicked scientists, entrepreneurs, artists, and other thinkers, movers, and shakers assembled at the TED conference in Long Beach, the term "crowdsourcing" yielded more than 1 million search results on Google.
That's quite an accomplishment. Crowdsourcing is no longer an exclusive noun for a few in the know, it has become a verb for the crowd. Mom-and pop shops, SME's, and large corporations, receptionists, interns, middle managers, and CEOs – everyone'… Read more
Trendwatching gets it right (again): "Giving is the new taking, and sharing is the new giving." That's the key assertion in this month's trend briefing, which describes the characteristics of Generation G (for generosity) and offers eight ways for brands to join: from Tryvertising to Brand Butlers to Random Acts of Kindness (RAK).… Read more
Swiss automaker Rinspeed will debut at the 2009 Geneva auto show an electric concept car that changes shape to conform to the number of passengers on board.
The iChange is a lightweight, 4,280mm (approximately 14 feet) EV sports car with a teardrop-like silhouette designed to maximize fuel efficiency for the single passenger. But with the push of a button, the sloped rear of the car pops up to accommodate two additional passengers, if needed.
The concept sports car forgoes doors, opting for a very ADA-unfriendly clamshell roof. Rinspeed is obviously assuming that in the future, women will no longer wear skirts. … Read more