NebuAd has made few friends, thanks to a business built on monitoring broadband customers' Web surfing to deliver advertisements. It certainly found none on Capitol Hill on Thursday.
The Redwood City, Calif.-based start-up was forced on the defensive during a hearing in which politicians charged that deep packet inspection of Internet traffic was far too privacy-invasive. Only if customers gave affirmative consent by opting in, they said, might the practice be acceptable.
Texas Rep. Gene Green called NebuAd's opt-out procedures "contemptible." To Pennsylvania Rep. Mike Doyle, the practice "goes against everything the country's been … Read more