Forget analog gauges; the instrument cluster of the future will be a 3D dynamic display configurable by the user. Computer graphics company Nvidia is has developed a chip designed specifically for the automotive market. This chip holds system software and graphics processing capabilities to show 3D instruments on an LCD. Partner Iconmobile, which did earlier work on Audi's A1 concept car, designed an interface for the chip that combines car information with navigation and entertainment. The Iconmobile interface serves as a demonstration and is not slated for a production car.