Three days after Google released its copyright-filtering technology for YouTube, the major studios have announced an alliance and guidelines of their own. It's all well and good, but things will remain in limbo until Google settles its copyright lawsuit with Viacom.
Given that Google's YouTube is the most popular viral video site on the Internet, the absence of Google from the alliance is significant. Until that lawsuit is resolved and Google and all media companies are aligned, the solution is theoretical.
"Keep your eye on the billion-dollar lawsuit at Viacom," says Josh Bernoff, a Forrester Research … Read more