AT&T punches up targeted ad business
AT&T is readying a coming out party of sorts for its lower profile targeted advertising business.
Over the past few months, AT&T has quietly moved into the area, expanding the reach of its advertising network, launching a Groupon-like daily-deals site, and testing out a location-based mobile marketing service. In October, the company plans to open up a media labs facility in New York to formally bring the business to light after re-launching earlier this summer as AdWorks.
The moves are part of a broader initiative to get AT&T deeper in the targeted business, a … Read more