Oh no, Apple. If you start to sell out of big-box stores again, you'll cheapen your brand. Don't let the iPad suffer the same fate as Calvin Klein jeans.
That was my first thought last month when I heard that Apple plans to create Apple boutiques within some Target stores and supply the merchant with even more gadgets and gear to sell. Then, last week, 9to5Mac reported that Apple was considering whether to do something similar in Sam's Club.
There's no mistaking what's going on. Apple continues to increase its presence in mass-market retailers after … Read more