Hearst Magazines expects 1M digital subscribers in 2012, thanks iPad
As the year is coming to close, many companies step back and take stock of the decisions they have made over the last 12 months and determine if they are heading in the right direction. For Hearst Magazines, finally giving in to Apple's steadfast App Store rules has proved a wise--and lucrative--choice.
Talking to Reuters this week, Hearst Magazine President David Carey said that he expects to reach a million digital subscribers by the end of 2012, due in large part to the success of Apple's iPad and the ease of the new-to-iOS 5 Newsstand, which makes subscribing … Read more