We've waited all summer and now it's almost here: on Monday, September 21, the new television season officially begins. "Officially" is when Nielsen says it begins, because in the ratings race, Nielsen is the scorekeeper. The TV networks will launch more than 40 new shows in the course of a few weeks. Fortunes and careers will be made and lost in that time. This is one of the only industries that launches so much new product all at once against its toughest competition. This doesn't happen with soft drinks, toothpaste, or detergent.
But that's … Read more