The Pure is a rebranded version of the HTC Touch Diamond2, which we took a look at earlier this year, and sports some design changes and, of course, the new features of Windows Mobile 6.5. This includes the Microsoft's MyPhone backup service, an improved Internet Explore Mobile browser that offers Flash Lite support and better navigation tools, … Read more
"Project Pink" is Microsoft's new phone for regular people. Rumors about the software go back months, but the hardware, and who's making it for Microsoft, has been a mystery. Here are the first pictures of Pink phones, Turtle and Pure.
These phones are going to be made by Sharp, which will get to share branding with Microsoft. Sharp produced the Sidekick hardware for Danger, which was bought by Microsoft two years ago. (Which is honestly the only reason we can think of why Microsoft stuck with Sharp for the new phones, versus someone like HTC.) Pink … Read more
Sudoku is a fun game, and thus Pure Sudoku has a lot going for it for that reason alone. The program itself, while serviceable, doesn't do much to impress.
The interface is simple and uncluttered, but is not particularly attractive. A vaguely Asian theme frames a changing background of photos ranging from the Great Wall to Stonehenge. To its credit, the program is very easy to navigate, allowing users to start playing in a matter of moments. Pure Sudoku offers four levels of difficulty, from "very easy" to "difficult." A variety of functions, including the … Read more
Pure Digital unveiled new Flip Video devices Thursday, the Flip Ultra and the Flip Ultra HD. CNET News intern Mats Lewan sits down with CNET News reporter Erica Ogg--who recently chatted with Pure Digital CEO Jonathan Kaplan--to talk out what the new devices offer, as well as what Pure Digital thinks about all those copycat products.Download today's podcast
The success of Pure Digital's original Flip Video has launched a slew of copycat products, and Pure Digital CEO Jonathan Kaplan embraces it.
"It makes me even more proud of the team," he said in an interview this week. "Imitation is an absolutely fine form of flattery. I'm happy every time a competitor launches a new product."
Kaplan's sunny outlook on the competition likely stems from the relative lack of success they have had. Electronics makers much larger and longer-established than the San Francisco-based maker of tiny flash-based digital camcorders--like Sony and Kodak--have attempted to cut themselves a slice of the market. But none has tapped into the almost inexplicable appeal of the slightly boxy, plasticky handheld video camera with the pop-out USB arm, which gets a refresh on Thursday. Plus, now that Cisco Systems has agreed to purchase Pure Digital, the company will have an even bigger platform to stand on.
"We haven't seen significant erosion (of market share) from some of the bigger names that have entered, such as Sony, Kodak or RCA," said Ross Rubin, director of industry analysis for The NPD Group. Besides jumping into the market later, Sony's WebbieHD and Kodak's Zi6 are rendered less convenient and sometimes more expensive by either not including a USB connector or additional memory cards, according to Rubin.
As of February, Pure Digital's Flip cameras were the top selling of similar devices that cost $200 or less in its category, followed by Aiptek, which makes the A-HD camera, Taiwan's DXG Technology, RCA, and Sakar, according to NPD. Though NPD doesn't give out retail data on individual companies, Kaplan claims Pure Digital sells "under 10 million" Flip cameras worldwide per year. That's actually good enough to be the No. 2 seller of digital video camcorders in the U.S., regardless of price, putting them right behind Sony.
Now the device that basically invented the $200 flash memory-based digital camcorder category is getting some tweaks in an attempt to keep competitors at bay. The Ultra model, first introduced in 2007, is branching off into two devices: the Ultra II and the Ultra HD.… Read more
Cisco Systems' acquisition of Pure Digital Technologies, maker of the Flip camcorder, has sparked a lot of discussion about the networking giant's intentions. One theory is that Cisco is looking to compete with Apple--especially in the digital living room.
Ben Worthen at The Wall Street Journal surmises:
It isn't a big leap to see Cisco developing a home-media hub that cobbles these pieces together--some sort of device that allows people to upload and watch videos and listen to music throughout their homes. In fact, it looks like a next logical step. Apple has a similar device called Apple … Read more
Correction: An earlier version of this story misstated Cisco's yearly earnings.
If you haven't noticed, Cisco Systems, whose products have been used to build the Internet for 20 years, has spent the past 6 years becoming a big player in the consumer electronics market.
While Cisco still generates the bulk of its nearly $40 billion in yearly revenue from selling routers and switches to large companies and Internet service providers, the company has also been pushing into new markets, such as consumer electronics, over the past several years.
Still, most consumers probably have no idea who Cisco is or what it does. Sure, they may have seen those cute "human network" commercials on TV. But other than that, I'd guess the average Joe has no clue what Cisco does.
Some might be familiar with the Linksys brand, which has traditionally sold home networking gear. But Cisco executives say they are on a mission to make Cisco a household name. Not only is the company making a bigger effort to brand its products as Cisco, but it's also busy developing a slew of new products for the consumer market.
And on Thursday the company announced its most aggressive play in the consumer market to date with the $590 million acquisition of Pure Digital Technologies, the maker of the popular Flip Video mini camcorders.
But Pure is by no means the only major acquisition Cisco has made in the consumer market. In fact, the company so far has pretty much built this part of its business through acquisitions. In 2003, it got its start in the competitive CE market with the $500 million acquisition of the home-networking equipment maker Linksys. Then in 2005, it bought Scientific Atlanta, a quasi-consumer electronics company, for $7 billion. Scientific Atlanta makes set-top boxes that Cisco sells to subscription TV providers.… Read more
Cisco announced Thursday that it will pay more than $600 million to buy Pure Digital, the company that makes Flip Video camcorders. Reporter Marguerite Reardon joins today's podcast to talk about why that shouldn't be a surprise.
Also in this podcast: Microsoft unveils Internet Explorer 8; a security conference in Canada that got makers of Safari, Firefox, and IE's attention; and Google adds a feature to Gmail that just might make your life Rickroll-free.Listen now: Download today's podcast
Pure Digital, maker of the popular Flip Video camera, is reportedly nearing a deal to be acquired by Cisco, according to a report in TechCrunch.
TechCrunch cites several anonymous sources saying that San Francisco-based Pure Digital is considering a sale. Another source says the Cisco sale "is a done deal," and puts the price tag at "north of $500 million."
Pure Digital CEO Jonathan Kaplan wasn't available for comment.