Amazon has failed to sign up customers to its Prime service as fast as analysts had predicted, Bloomberg reported today.
Citing unnamed sources, the news service said that as of October, Amazon Prime had at most 5 million subscribers. Analysts predicted that Amazon would have 10 million Prime members at this point, according to the report.
Bloomberg didn't offer any reason for the shortfall. An Amazon spokesperson was not immediately available.
Prime costs $79 per year. Subscribers get free two-day shipping on their purchases as well as unlimited access to a limited pool of movies and TV shows that … Read more