A long, long time ago, way back in 2008, Monster's Beats by Dre line of headphones exposed young music listeners to better-quality sound. Ushering in a new premium, pro-sumer segment of the market, Beats combined a focus on audio quality with a fashion and design sensibility that numerous headphone companies are trying to capture today.
Sales of headphones priced over $100 have become the engine of growth in the audio market as a result, growing 65 percent (units) in the first half of 2012 and accounting for 43 percent of all headphone revenue, according to The NPD Group's Retail Tracking Service. Monster accounts for approximately half of the sales in this segment.
Of course, a large part of Beats' success is built on the name and image of Dr. Dre, and as such, has inspired numerous other musician-endorsed headphones. Offerings from Soul by Ludacris, Sync by 50 Cent, and House of Marley have proved to be notable entries into the market. The strategy clearly works. … Read more