Dish Network is a believer in advertising its Dish Hopper DVR, which allows users to automatically skip ads on recorded programs. The AutoHop feature, as well as the capability to watch programming over the Internet and on mobile devices, are the subject of multiple lawsuits brought by the TV broadcast networks.
To get around the ban by the TV networks on advertising the Hopper product on their airwaves, Dish has become the sponsor for the No. 95 car driven by Scott Speed in Sunday's Daytona 500, which will be on the Fox Broadcasting network.
"Everybody skips commercials, and … Read more