The next time you stop to watch a big-screen advertisement, remember: it may be watching you back.
TruMedia provides retailers with a combination of iCapture video-capture hardware and Proactive Merchandising (PROM) software to build custom age-targeted advertising content to passers-by. How? Face detection. The software analyzes the video stream and--as we're increasingly seeing with consumer cameras and camcorders--can distinguish faces in a crowd.
It's been able to differentiate between adults and kids for a while, but the new development is the ability to identify seniors as well. As they're a distinct and significant marketing demographic, that's … Read more