This week sees the Cannes Advertising Festival. Where a lot of advertising people and clients drink themselves silly and whisper sweet everythings into each others' ears.
I love it myself. But, being on the creative side of the business, only when you have something in competition that has a chance of winning an award.
McDonalds has already achieved a victory this week, according to the eyeball counters at comScore.
Not in Cannes (yet), but on the web.
comScore announced this week that McDonalds enjoyed the unprecedented attention of almost 600 million eyeballs in March with their display ads. (that's … Read more