At Microsoft, the problem isn't marketing. Just last week, BrandFinance ranked Microsoft as the second most valuable brand in the world. But it continues to lose ground in consumer markets to hipper brands with cooler products.
That's really the challenge that faces the next leader of Microsoft marketing operations. Late Tuesday, the current boss, Senior Vice President Mich Mathews, told Microsoft Chief Executive Steve Ballmer and Chief Operating Officer Kevin Turner that she was planning to leave this summer, in news broken by AdAge. Microsoft remains one of the best known global brands. Its Windows is the most … Read more