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The Super Bowl ads: Tech winners and losers (first half)

The Super Bowl is a game in which even the punters get excited.

It's also a game in which America looks at ads that tell it how the corporate world sees, well, America. If the tone of ads is stupid, it means that brands think America is two laces short of a ball. If the tone offers originality, it says the brand looks upon its customers--potential and current--as representing hope.

But with so many companies now dependent on technology either to manufacture their products, to distribute them, or to communicate them, some might wonder just what is a tech … Read more

Aliens crave Earth wives in Chevy Volt Super Bowl ad

Think Chevy Volt and you might not think "out of this world."

It's not enjoyed the best sales or the finest safety reputation.

So in order to create a little love during the big game, Chevy offers up some aliens who are fascinated by the advanced design that goes in to making such a green-dream of a car.

The aliens seem rapt by what might be beneath the hood of the Volt.

They're friendly, if slightly purple, types who merely want to take this human knowledge back to their planet.

However, it seems there is one … Read more

Coke's polar bears ready to talk Super Bowl live online

If you don't like Coke's polar bears, you simply haven't come to terms with your childhood yet.

It really wasn't all your Mom and Dad's fault. So please try and enjoy the central and socially addictive role that the cuddly white ones will be playing during the Super Bowl.

They will be watching the ad online at CokePolarBowl.com. And they'll be reacting to every Tom Brady sack and every New York Giant fumble.

Coke promises that not only will you be able to chat with the bears while the game is going on, … Read more

Apple's Siri the butt of Doritos Super Bowl ad

Make Siri mad and she'll let you know. For you might not realize that she actually has large metal tentacles that can get right into your chips.

This, at least, is the premise of a Super Bowl spot from Doritos.

No, they can't use the name "Siri." Instead, this cell phone helper is called "Suzie." But you know exactly who they mean.

Suzie is efficient at ordering pizza.

However, you shouldn't try to tease her by offering her a Dorito. You might think you're being clever in that Suzie has a mouth … Read more

Obama supporters pick Patriots, GOPers go for Giants?

Super Bowl Sunday offers no respite from partisan bickering in this presidential election year.

A Silicon Valley startup found a strong overlap between how people feel about who will win today's big game and who they'd like to see win the presidential election in the fall.

Mountain View-based Saygent conducted a survey asking 205 people for their Super Bowl predictions and then did a bit of data crunching using its voice response and analysis platform. Saygent's algorithm looked at the way people talked about the teams and the game ("by analyzing the way people talk about the game we can infer who is actually knowledgeable and who is taking a stab in the dark," the company says).

Saygent then filtered out "people with very low trust or a strong bias" to come up with a prediction from its "trusted crowd" of 90. The result? the New England Patriots by three points.

That's almost identical to the official line, which had the Pats by 2.5 points at last check, and is--frankly--not that interesting.

But Saygent, in what it admits is not an exact science, also asked people in the same survey who they planned to vote for for president. When it took a look at those political preferences, it revealed quite a rift:… Read more

New York Giants Web site says they've already won Super Bowl

New Yorkers bathe in their cockiness. Which is odd for a city that enjoys the Knicks and the Mets.

What, though, can one make of the fact that yesterday, the New York Giants Web site offered that the team was already Super Bowl champions? Yes, a full 24 hours before the game.

It also encouraged the team's faithful to snap up wonderful Super Bowl winning apparel and even a special custom Championship Badge with which to adorn their Facebook and Twitter pages.

Pro Football Talk noticed this remarkably incomplete pass.

ESPN offered this statement from the NFL: "It … Read more

Tom Brady: I watched last year's Super Bowl on illegal site

When saints become sinners we all breathe more easily, because we all realize the distance between them and us is not so great.

Many will feel their lungs expand, therefore, on hearing that the New England Patriots' quarterback and all-around perfect human being watched last year's Super Bowl illegally on his laptop.

You might think I exaggerate, but no. The Associated Press heard him make the admission quite casually in a Super Bowl news conference.

Here are his reported words: "Last year I was rehabbing my foot in Costa Rica, watching the game on an illegal Super Bowl … Read more

Super Bowl: Where to watch online, and more

Editor's note: This story was written in 2012. If you're looking for information on 2013's game, CNET's Super Bowl XLVII resource guide and CBS Sports have information on where to watch a live stream of this year's game.

For the first time ever, the Super Bowl will be officially live-streamed online this year.

Viewers will be able to watch the Giants battle the Patriots on their PCs, laptops, and even their cell phones. In addition to live-streaming, there are dozens of other ways to connect with this year's game and get to know the … Read more

Is Bleacher Report ready for some football?

SAN FRANCISCO--The Super Bowl takes place in just over 72 hours, and Brian Grey and his lieutenants are trying to plan what is by far their most important day of the year.

Grey is the CEO of Bleacher Report, one of the largest sports Web sites in the U.S., and a place nearly 26 million people visited in January for the latest insights into their favorite teams.

Unlike many sports publications, Bleacher Report doesn't concentrate on breaking news with a team of paid writers. Instead, it relies on sports enthusiasts around the country and the world who are … Read more

Game day apps for football haters

It's the weekend of the big game, and all your friends are planning a party, but you hate football. What do you do?

OK, so maybe you don't hate football, but you're definitely not interested in watching it for half a day, even if it is the championship game. And that's totally fair. Either way, you're going to need something to occupy your time while the rest of your buds are glued to their television sets. So here's a collection of apps for iPhone and Android to help you escape the potential boredom of … Read more