The Super Bowl ads: Tech winners and losers (first half)
The Super Bowl is a game in which even the punters get excited.
It's also a game in which America looks at ads that tell it how the corporate world sees, well, America. If the tone of ads is stupid, it means that brands think America is two laces short of a ball. If the tone offers originality, it says the brand looks upon its customers--potential and current--as representing hope.
But with so many companies now dependent on technology either to manufacture their products, to distribute them, or to communicate them, some might wonder just what is a tech … Read more