A9's Flow app: Augmented consumerism
Amazon subsidiary A9 has just launched the Flow iPhone app. It's yet another visual shopping aid: you point it at a product, and it looks it up and gives you a price and an ordering link.
The difference is that Flow is more real-time and more fun to use than other apps, including the Amazon app and eBay's RedLaser. Just point it at a boxed item and it will recognize it and pop up a "buy" link. If you do nothing, the link will just fade into your log of scanned items. Keep pointing your phone at products, and it just keeps collecting links. It's like the Furni scene in "Fight Club" come to life. … Read more