analytics

Bringing customer intelligence to the iPhone (Q&A)

In a recent conversation about predictive analytics, I learned how Wal-Mart Stores uses statistical modeling to better understand the habits and tendencies of its customers--and how businesses can use this data to drive competitive pricing to dominate a market.

Imagine that same type of customer intelligence, delivered almost instantaneously, into the hands of store managers on-site or corporate executives on their iPhone or iPad.

That's what Medallia, a provider of customer feedback and performance data software, aims to provide with a new offering this week on the heels of the new iPhone 4 announcement. Medallia gets its information from … Read more

Twitter acquires data firm Smallthought Systems

Twitter announced Thursday that it has acquired Smallthought Systems, a data company that it has worked with in the past. Smallthought has manufactured a product called Dabble DB that Twitter had used internally, and a newer one called Trendly that parses Google Analytics data.

A price wasn't disclosed.

"They have joined our analytics team and will focus on integrating ideas from Trendly into our current tools and building innovative real-time products for our future commercial partners," the announcement blog post written by Twitter's Kevin Weil read.

That last part is crucial. Though Twitter's much-touted business … Read more

'R' language bringing statistical analytics to the masses (Q&A)

I recently had the chance to discuss the open source 'R' programming language with Revolution Analytics CEO and founder Norman Nie.

Revolution is the commercial organization supporting the open-source project and contains a number of technology bigwigs, including Nie himself, who was the co-founder of analytics firm SPSS and led the company as CEO/chairman of the board for more than 40 years before selling it to IBM in 2009 for $1.2 billion. The company has enjoyed some outstanding press mentions, despite the fact that the product appeals to a very specific user base.

R is similar to other programming languages like Java and C, but holds particular appeal for statisticians because it contains a number of built-in mechanisms for organizing data, running calculations, and creating graphical representations of data sets.

Considering predictive analytics is not on the tip of most people's tongues, I set up a Q&A with Nie to get a basic overview of why R matters and how Revolution plans to commercialize the software. The edited transcript follows:

Q: What exactly is 'R' and why does it matter? Nie: Simply put, R is the most powerful statistical computing language on the planet; there is no statistical equation that cannot be calculated in R. This gives it unparalleled ability to sort through data sets and do predictive modeling. This is particularly relevant in today's business intelligence environment, given the explosion of big data and the increased emphasis organizations are putting on advanced analytic techniques.

R is also open source, so there is a community that is over 2 million users strong behind it. It is particularly well entrenched in academia, where today's university students (and tomorrow's future statisticians) are being trained almost exclusively on R. … Read more

Google releases add-on to block its own analytics

Stung by a laundry list of privacy concerns, Google has released a new add-on designed to block the information captured for Web sites that use its own Analytics service.

The new Google Analytics opt-out browser add-on stops the flow of certain data from your PC whenever you visit a site that uses Google Analytics. Web sites insert Google Analytics' JavaScript code into their pages to capture the IP address, browser version, operating system, ISP, and similar items from visiting PCs. That data is sent to Google and then accessible through a Web site's free Google Analytics (GA) account.

The … Read more

Texas to be U.S. transportation testing ground

Texas is about to become IBM's test subject for a series of telematics transportation technologies with the blessing the U.S. Department of Transportation.

IBM Chairman and CEO Sam Palmisano plans to announce the news in Houston on Wednesday at the 20th annual meeting of the Intelligent Transportation Society of America (ITSA 2010), along with U.S. Secretary of Transportation Ray LaHood and Texas Transportation Institute Director Dennis Christiansen. The partnership between IBM and Texas will closely follow the federal intelligent transportation research agenda put forth by Secretary LaHood and the Obama administration.

LaHood announced Tuesday that the Department of Transportation is offering $775 million for transit agencies across the U.S. to upgrade their bus systems, … Read more

Lucky numbers

Some people choose lottery numbers randomly, or they play numbers that are meaningful to them, like loved ones' birthdays. Other people are more methodical and calculating (no pun intended), and for those people, there are programs like PowerLotto5. This software allows users to perform a variety of different analyses on previous winning lottery numbers, ostensibly helping to predict the numbers that are most likely to win in the future.

PowerLotto5 is definitely geared toward people who have at least some familiarity with statistics and who like to geek out on numbers. There is a Help file with a glossary, but … Read more

UPS turns data analysis into big savings

When you have an organization as large as UPS, with its armada of tens of thousands of brown trucks prowling the streets of the world to pick up and drop off packages, even the smallest inefficiencies can add up to substantial costs.

The reverse is true, as well, of course, and that's why the company is in the middle of a long-term technology upgrade for its giant fleet of delivery vehicles that is designed to wring every possible efficiency out of the trucks. In the process, it will save millions of dollars a year, make a significant reduction in … Read more

Why Google's Nexus One hasn't flopped (yet)

The tech industry wants Google to deliver an iPhone "killer," and continues to be disappointed that Google doesn't share that interest.

The reaction to a report issued Tuesday by Flurry Analytics managed to completely overlook some interesting news--the Android-based Motorola Droid outsold the original iPhone over the same period of time following their respective launches--to focus instead on the sales numbers for the Nexus One.

Google has sold an estimated 135,000 Nexus One phones in the 74 days since it arrived, according to Flurry, a time frame chosen for comparison purposes because Apple sold 1 million iPhones in the first 74 days of its existence in 2007.

Given that 135,000 units add up to way fewer than 1 million units, it's easy to label the Nexus One launch a "flop." But that conclusion assumes that Google intended to sell a mass-market phone all along.

We've said it before, but we'll say it again: the Nexus One is not the One True Phone descended from on high to restore order to an iPhone-dominated world. Google is indeed very interested in having its Android operating system become the alternative to the iPhone, but it is not fighting the same fight with the Nexus One that Apple, Palm, Research In Motion, Nokia, and countless others are fighting.

When it launched in January, Google Android chief Andy Rubin told GigaOm that he expected the company would sell 150,000 Nexus Ones. He didn't specify a time frame, but he didn't say "74 days" either. So it's just as easy to make the argument that the Nexus One is actually a huge success based on the Flurry numbers and Google's own expectations.

That would also be a stretch, to be sure. The reality is that selling the Nexus One is a very complicated dance.… Read more

Could cable lose its grip on TV business?

Cable companies may be raking in profits as they add more broadband subscribers, but price-sensitive consumers may only be a discount away from ditching them.

On Wednesday Comcast, the nation's largest cable operator, announced it had more than doubled its fourth-quarter earnings, due in large part to a promotional push that resulted in 247,000 new high-speed Internet subscribers. Time Warner Cable, which announced fourth-quarter earnings last week, also swung to a profit, buoyed by gains in broadband Internet and phone subscribers.

But even though these companies managed to report profits and a boost in new broadband subscribers, they … Read more

TwitVid gets a real-time search engine, analytics

TwitVid, a free video host for Twitter, is launching two new, useful features on Monday. The first is a real-time search engine that will let users sort through videos both on TwitVid and YouTube. The other is an analytics engine that lets video owners know more about who is watching their uploaded clips, and where they're from.

Between the two, TwitVid and Twitter users are likely to get more utility out of the new search engine. Similar to what OneRiot has done with its own real-time search engine, TwitVid's approach takes into account how fresh the video is, … Read more