Some of those words include "new," "tech," and "you" -- not quite the first things that come to mind when thinking about a new car but probably words that pop up fairly … Read more
Microsoft is expected to begin airing the first of its TV ads for Microsoft Surface on October 15, possibly during Monday Night Football and "Dancing with the Stars."
Windows Supersite Editor Paul Thurrott tweeted about the alleged timing of the ads, based on information from unnamed sources, on October 15. Thurrott also tweeted that he's been told that Microsoft is spending $400 million on its Surface ad campaign -- plus whatever it's spending on its Windows 8 ad campaign. Microsoft kicked off its U.S. TV commercials for Windows 8 on October 14 in … Read more
Most people won't pay for a promoted post, but they would shell out the cash to buy their friends a gift through Facebook, according to a report from brokerage firm Sterne Agee.
The report (posted below) was based on a survey that asked more than 750 Facebook users to weigh in on the social network's latest ideas for making money -- increased advertising in the form of sponsored stories, Facebook gifts, promoted posts, and a possible search engine.
Of the four potential moneymakers, promoted posts is the least likely to succeed, according to the survey. When this feature … Read more
Zynga has increased the size of its ads and made it more difficult to close them, in a ploy to get more accidental clicks, according to one analyst (BTIG registration required) playing close attention to the game creator's advertising.
The new ads are, he says, a "desperate action" to encourage "fat fingers," or accidental clicks, BTIG analyst Richard Greenfield wrote in a blog post today (BTIG registration required).
CNET has asked Zynga to comment and we'll update if we hear back.
With mobile advertising as the No. 1 concern for most online companies, Greenfield … Read more
Facebook is known for its hacker culture -- constantly challenging the status quo and valuing a good idea from anywhere in the ranks. So it shouldn't be a surprise to those who know the culture that one of its most prominent (and potentially moneymaking) mobile products to date came from an intern.
The social network put the spotlight on 23-year-old Peter Cottle, a software engineering intern and University of California, Berkeley, student, today with a blog post detailing Cottle's work on the ability to buy promoted posts through mobile devices.
In the post, Cottle, a soon to be … Read more
If you want to give Facebook a piece of your mind, here's your chance.
Spotted by AllFacebook, the survey is linked to a message at the top of the newsfeed for some users. The message reads, "We'd like to hear from you. Please take three to four minutes to tell us about your experience using Facebook."
A Facebook spokeswoman confirmed that Facebook is indeed circulating surveys. "Facebook runs variations of … Read more
Facebook's recent push to make money could backfire, warns an analyst who believes a user backlash may depress its shares to $16 over the next year.
BTIG analyst Richard Greenfield lowered his firm's target price for Facebook today, citing concern over Facebook's "aggressive" increase of monetization efforts, particularly mobile ads, according to his report. Facebook's stock opened at $20.40 a share this morning.
Since going public in May, Facebook has faced increasing pressure from investors to demonstrate that it can keep revenue and profits growing quickly. The social network has increased advertising efforts, … Read more
When your CEO is slightly automatonic, you need to find positive emotions for your brand elsewhere.
Facebook decided it would go to Wieden and Kennedy, the same people who do those lovely Nike ads, in order to obtain a 90-second spot that would move you to tears.
Facebook, you see, exists to move you to tears. It's about being human, open, and connected.
Oh, and it's about $7 if you want to be sure lots of people actually see your updates.
But, no. What this ad wants to tell you is that Facebook is like chairs. Yes, empty … Read more
Sixty percent of Twitter users access the microblogging platform on mobile devices, and there are more than 400 million tweets per day, Twitter said today. And promoted tweets have an engagement rate of between 1 percent and 3 percent.
Just a couple of hours after Twitter unveiled a new feature for big brands that will allow them to embed surveys in tweets, at a session called "Building a real-time brand" At Advertising Week in New York, Twitter President of Revenue Adam Bain and sales marketing chief Shane Steele shared statistics and anecdotes demonstrating that the service is an … Read more
Twitter might be stuck with 140 characters per tweet, but that isn't stopping the social network from adding some additional functionality to its platform.
The company announced today that it has partnered with Nielsen on a new survey tool for advertisers. The feature is simple enough: users will find messages in-line with their tweet timeline asking them if they'd like to complete a survey from advertiser. If they agree to it by clicking on the appropriate button, they'll be able to complete the survey from within Twitter, rather than be redirected to another site. The feature works … Read more