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ces - Behind the scenes

Green is in at CES

LAS VEGAS--Lots of companies here are touting green design and environmental thinking, though in some cases it seemed more sloganeering than anything very deep. Here are just a few samples from the floor at the Consumer Electronics Show:

Among other things, Nokia was showing off their reduced packaging (50 percent smaller; most of their phones now shipping in it; have saved them $150 million to boot)

By comparison, Casio's touting of their packaging reduction was a bit tepid

HP had a large area of their booth dedicated to their environmental efforts, and like Nokia had several people on hand … Read more

Cyborg tech predicted as next big disruptive technology

The next explosive growth in the microprocessor industry, according to chip guru Levy Gerzberg, won't be powering a consumer electronics device. It will more likely be planted somewhere in our own bodies, under our skin, delivering critical information and executing actions that can quite literally prolong our lives.

Speaking at a forum at the Consumer Electronics Show on disruptive technologies, Gerzberg, the CEO of microprocessor designer Zoran, said that by definition a "disruptive technology" is one that changes our lives in a drastic and positive way. With that in mind, there can be no greater disruptive technology, … Read more

Facebook: We still believe in the social ad

Little over a month since Facebook's Beacon advertising service came under fire over privacy concerns, the company's chief revenue officer has said that the "social ad" will remain a key focus for the social-networking site.

Owen Van Natta, chief revenue officer at Facebook, told an audience at the Consumer Electronics Show that most Facebook users are comfortable with sharing information about the products and services they consume.

Facebook's Beacon is an advertising service which posts messages on users' Facebook profiles about any purchases they make on Facebook-affiliated e-commerce sites. These social ads expose to other … Read more

TV comes to life with gesture technology

The natural human interface has been a huge theme at this year's CES.

Bill Gates talked up the Surface Computer and voice recognition in the car, Paul Otellini talked up the gesture-based interface of Nintendo Wii, and there were plenty of new ideas around interfaces exhibited on the trade show floor.

Natural human interfaces, ones that involve human movement, for example, tend to be incredibly engaging. It's rarely more noticeable than at CES--the crowds nearly always gather around those exhibits that provide some kind of interactivity. One of the most popular has been the WAVEscape advertising platform, developed … Read more

Getting denied at the Panasonic CES booth

Early access to the CES showroom floor isn't always as glamorous as you might imagine, as we found out first-hand at the Panasonic booth. Our prying eyes made our way to an open back door revealing some of the company's to-be-announced goodies--but we were swiftly denied recording access as a nimble Panasonic rep jumped in the way of our filming.

Looking for the ultimate visual experience at CES

For full disclosure purposes, I am an early adopter, not a mainstream consumer. I shoot video in HD and edit in HD. My home is filled with advanced technologies covering the full spectrum of computing.

I am also the CTO of AMD.

My role at the company is to imagine the possibilities of bleeding-edge technology and determine the innovation necessary to bring that to life (both in-house and with partners) for our customers--ideally in a way that is intuitive, exciting and satisfying for mainstream consumers.

I believe leading edge innovation drives enthusiast adoption, which in turn seeds future mainstream market … Read more