I've just returned from the IDSA conference in Miami, and I'm both convinced that, in ten years, there won't be an IDSA conference to go to - and that isn't a bad thing. I don't mean this in a disparaging sense; I enjoyed the conference, caught up with old friends, made new friends, and learned a bit. But a trend that I've observed at past conferences is only more evident this year, and it's patronizing to continue to skirt what is becoming increasingly obvious: the … Read more
Several colleagues of mine are in London this week to unveil the special TEDGlobal issue of our design mind magazine in a very special TED Salon on Monday, with the title "More Substance of Things Not Seen." The event will be co-hosted by frog design and TED, and moderated by Sam Martin, editor-in-chief of design mind, and Bruno Giussani, European director of TED.
It comes in handy for the frog delegation that this is also the first week of the magnanimous London Design Festival, an eclectic assembly of design-related programs, exhibitions, and parties all over town.… Read more
While the rest of the developed world looks at the controversy over healthcare reform in the US with a mix of embarrassment and disbelief, Americans have experienced a raging debate this summer that was to a large part driven by word-of-mouth online.
MotiveQuest, a research firm, has evaluated the healthcare chatter bouncing around the Internet. It pulled data from more than 100 health and political forums and blogs, representing more than 2,000,000 posts and 110,000 people in the average month. Categorizing the debate’s language into thematic groups (treatments, payment methods, doctors/patients, and the uninsured), it … Read more
Jeff Jarvis, who’s admirably trying to prevent the news industry from becoming the next music industry, recently wrote an interesting blog post in which he heralded “hyper-distribution” as a valuable new business model for news organizations. Responding to some industry pundits who propose embracing shrinking audiences as an effective means of consolidation and audience loyalty, Jarvis argued:
“Since when did it become OK for media people to shrink their audiences? Since they gave up on the ad model, that’s when. But I am not ready to surrender to the idea that advertising, which has supported mass media since … Read more
The Social Capital Markets (SOCAP) Conference, a landmark gathering of top business and government leaders creating market-based solutions for social impact, is taking place September 1-3, at San Francisco’s Fort Mason Center.
SOCAP brings together a unique mix of the world’s leading social innovators--traditional investors, impact investors, social entrepreneurs, philanthropists, new media, NGO’s and non-profits, wealth managers, development agencies, venture capitalists, MBA students, and other groups interested in the growing opportunities of social capital--who are catalysts of change across the globe.
Last year’s conference gathered more than 650 leading global investors and entrepreneurs from 26 countries. … Read more
Is it a presentation tool? Or a visual storytelling tool? Visualization software? Or a zooming editor? Budapest-based Adam Somlei-Fischer, founder and lead designer of Prezi, and Peter Halacsy, founder and CTO of Prezi, were interested in soliciting feedback on their product’s category when they visited frog design’s San Francisco studio last week and demoed their tool. Having marketed mind-mapping software previously in my career, I felt sympathetic: At the time, we went through a similar exercise, and after endless discussions and focus groups we ended up with a label only a committee could come up with: “enterprise productivity … Read more
To help expand the global conversation about design to improve life, INDEX:, a global nonprofit network organization based in Copenhagen, is partnering with Facebook to promote the online voting for the INDEX: 2009 People's Choice Award and enable an online discussion during the live stream of the awards show on August 28.
Worldwide voting began online on August 20 through www.designtoimprovelife.dk, and on-site in the Danish capital on August 21. During the People's Choice competition, everyone can vote for their own personal INDEX: favorite to win the People’s Choice Award. On August 28 at 6 … Read more
The Socialnomics-Social Media Blog has compiled a comprehensive list of stats from all kinds of sources to prove that "Social Media Is Bigger Than You Think."
"Welcome to the Social Media Revolution."
This week's collection of remarkable marketing links, curated by the frog marketing team.
Super-Powerful: An energy-generating bike rental system.
Personal: Jeff Jarvis announces on his blog that he has prostate cancer. How public do we want our health to be?
Creepy: Meet your Facebook contacts in a movie trailer cum gaming environment.
Obama I: The message is the message: New York Magazine thinks that “Obama’s ubiquitous appearances as professor-in-chief, preacher-in-chief, father-in-chief, may turn out to be the most salient feature of his presidency.”
Frog Design's promised series on “Meaning-Driven Business” is taking shape. After introducing the concept of “Chief Meaning Officer” in the “Power” issue of design mind, we are going to formally launch this new forum in our upcoming special TEDGlobal issue (to be released on Sept. 21, 2009) as well as on a special microsite to be launched in a couple of weeks.
For the first round of essays, we are delighted to have received contributions from three industry and thought leaders: Beth Comstock, chief marketing officer of GE and one of the world's most influential Fortune 50 marketing executives, will take the economic crisis as an opportunity to make the case for marketing-driven innovation. Werner Bauer, Nestle's chief technology officer and head of innovation, will describe his company’s concept of “Shared Value” and how it enables a more socially responsible business. And Dev Patnaik, founder and chief executive of innovation consultancy Jump Associates and author of the book Wired to Care, will illustrate how “high-empathy organizations” of all kinds prosper when they tap into a power each of us already has: the ability to reach outside of ourselves and connect with other people. Stay tuned!
The conversation is continuing in other outlets, too, and some pundits want “meaning” to not only be an abstract concept, but a movement. Economist Umair Haque is one of them. His "Generation M (as in “meaning”) Manifesto" stirred some controversial reactions (just read the comments on his blog)--from unconditional endorsement to accusations of arrogance and naiveté. It is one out of many manifestos that have recently been published on the new “new economy”--this, too, is a sign of the times. Manifestos indicate an increased need for ideological alternatives – and meaning.… Read more