Channel changing: What exactly is a product?
By Nick de la Mare, Associate Creative Director, frog design
There's a saying I remember from when I worked in advertising: "nothing kills a bad product faster than a good ad." That seemed to make a lot of sense when I heard it, but the more I look back I realize that it's defining things so narrowly as to be absurd. What IS a product anyway? A service-based thing like a house cleaner or a mechanic? A single-minded tool like a cup or hammer? Something digital and deeply nebulous like a Wi-Fi network? And what does &… Read more