AT&T is adding to its stable of online advertising properties, in a move to further diversify its ad business from phone books.
The phone giant said Monday that it will acquire privately held Ingenio, a provider of pay-per-call advertising technology, for an undisclosed sum. AT&T said that it will fold Ingenio into its subsidiary that handles local online search advertising. Those properties include Yellowpages.com, AT&T Real Yellow Pages and 1-800-Yellow Pages.
The deal is expected to close in January 2008.
Ingenio, founded in 1999 and backed by Silicon Valley venture firm Benchmark Capital, … Read more