Entertainment

The shrinking brand: marketing in a small world

Here's another trend for 2008: From micro-loans to micro-vacations, micro-celebrities to micro-trends, speed dating to speed cooking: the "long tail" world of consumers is becoming smaller and shorter. Products, services, and experiences are being deconstructed in easier-to-digest, easier-to-afford bits, allowing consumers to collect even more experiences, as often as possible, in an even shorter time frame. Shrinking attention spans have prompted the rise of what Wired Magazine calls "snack-size media," and the hyper-personalization of online communication has led to new formats (micro-blogs, widgets, feeds, texting, etc.) that challenge long-held marketing conventions.

The emerging "economy … Read more

doof: Converging gaming and social networking

Doof, says company spokesman Devang Chouhan, is all about "playing games and meeting people" -- in other words: fun. The UK-based "social gaming" start-up aims to mesh aspects of multi-layer online gaming with social networking, providing a highly personalized and visually rich user experience based on the Flex technology.

Liad Shababo, founder of doof, explains: "When we came up with the idea for doof we quickly realised there was nothing like it in the market, and there was a real hunger among social networkers for something new. We have spent months working to perfect the … Read more

N95 and Slingbox: Reese's couldn't do better

Better than peanut butter and chocolate: the N95 and a Slingbox.

If you've spent the money for the Nokia N95, a Slingbox is a must get. The company bought live spots on my program on KGO Radio months ago. My job was to read the copy, not test it. And from the commercials, to be honest, I wasn't totally sure what it did and how to use it.

Then I got one to try and now I totally get it. Wow! What Slingbox somehow does is enable you to take your TV room at home with you anywhere … Read more

In between years: Trends and snippets

Soccer and innovation: I blogged about " what Ronaldinho and FC Barcelona can teach you about innovation" before "el cl?sico" on Sunday, and, well, there was a certain risk that my bold claim would backfire. Madrid slammed Barca in its own backyard 1-0, and while I'm flattered that my favorite Fox soccer analyst Bobby McMahon is linking to my post, his comment still stings a little...

Monarchy 2.0: Queen Elizabeth has launched a new channel on YouTube--the Royal Channel--that will broadcast her traditional Christmas address, at 7 a.m. PST Tuesday. According to … Read more

What Ronaldinho and soccer can teach you about innovation

It's been a lackluster soccer season so far, especially in my favorite league, the Spanish Primera Division. The performances of the two top teams, Real Madrid and FC Barcelona (Barca), have been inconsistent, and while both have displayed some exceptional skills in their best matches, the passion, the surprise, and the big drama, all of which crucial elements of soccer's unique appeal, have been largely missing.

There is hope that this will change on Sunday when the two archrivals battle each other for the first time this season, in the derby of derbies, "El Cl?sico," … Read more

How to find a Wii

After spending hours driving more than 60 miles Tuesday in search of a Wii, I am pretty much convinced that there are next to none available in retail stores anywhere, nor are any stores likely to be getting more before Christmas.

You never know, of course. A call I made to a Nintendo representative revealed that it's not entirely clear if retailers will be getting more before the holiday. But time and again, salespeople told me that they didn't expect to get any more after receiving shipments last Sunday that quickly sold out.

So what's a Wii … Read more

Desperately seeking a Wii

Ever wanted to know what it's like to get laughed at for a whole day? Try finding a Wii this week.

That was my task Tuesday: to comb the San Francisco Bay Area for one of Nintendo's elusive video game consoles. And let me tell you, the results were not pretty.

All told, during a long day of driving through Marin, San Francisco, and San Mateo counties, I hit 10 different retailers in person and called 2 others, all in hopes that I might be one of the lucky few who stumbled onto the opportunity to fork over $… Read more

'Sonic' makes his way to the iPod

Excuse our lack of productivity today--we've got a hedgehog in the office. Sonic the Hedgehog, that is. Sega's 16-bit classic has made its way onto the iPod games section of iTunes (link) this morning and can be had for a mere $4.99. In comparison, the Wii version of the title, which launched just a month ago runs nearly twice as much at 800 Wii points ($8).

The controls use the circular iPod touch wheel as a four-way d-pad, with the center button acting just like the original ABC buttons from the first Genesis controller. They take a … Read more

39 years of Homer

Now in its 19th season, The Simpsons is definitely past its prime. But every once in a while, the show will send me into hysterics. Last night, after Homer's sisters-in-law (and nemeses) Patty and Selma pushed him from a bridge, the past 39 years of Homer's life flash before his eyes. I recognized it right away as a very sharp parody of a popular YouTube video posted last year where Noah Kalima took a picture of himself every day for six years.

As Homer ages, gains weight, and loses his hair you'll see the various events of … Read more

Cisco's CEO on Hollywood's Walk of Fame?

Los Angeles--Imagine my surprise to see John Chambers, the CEO of Cisco Systems, immortalized with a star on Hollywood Boulevard. Right near Levar Burton no less.

What did they give it to him for? For his fine performance of the "Are you ready?" speech he used to give during the Internet heyday. Chambers gave this speech once every few days, it seemed, between 1996 and 2000. It was rousing, until the third time you heard it. (And it turned out the answer to the question was: "For the dot.com implosion? No.")

Was it for his … Read more