This column has been updated with a correction. See details below.
Everywhere I turn, someone is talking about the death of plasma technology in HDTVs. They contend that since Pioneer dropped out of the plasma production market, it's only a matter of time before the few companies left in the plasma business admit defeat and stick to liquid crystal displays (LCDs).
South Korea's LG disagrees. Speaking in an interview with HDguru.com published this week, LG Electronics USA's director of product development, Tim Alessi, told the publication that assertions that the plasma TV market is almost dead are, well, dead wrong.
"Plasma will continue to be a viable technology for flat-panel displays in the near- to midterm future," Alessi told HD Guru. "Plasma continues to be the technology of choice for home theater enthusiasts, sports fans, and consumers desiring a larger screen size. In 2009, we estimate that plasma will account for more than 40 percent of the 50-inch and larger-screen-size sales. That unit volume will probably continue for at least the next three to four years."
I share Alessi's optimism. Although I'm fully aware that LCDs are chipping away at plasma sales, I wouldn't jump to LCDs, if given the choice.… Read more