On-demand retail site Zazzle launched on Wednesday its Custom Skate Shop, selling both pre-designed and custom skateboards.
It's the most "niche" product that the company has offered so far--Zazzle got its start selling t-shirts, posters, mouse pads, and the like.
It's the latest move that Zazzle has made to draw in the action sports community, which has strong ties to underground art and design as well as customization--and the need for gear. The company recently launched a division called Artsprojekt in collaboration with artist and former pro skateboarder Andy Howell. It's an outlet for edgy … Read more