BT is to perform another trial of Phorm's ad-serving technology, after delays of more than half a year.
Phorm's technology, which BT will use under the brand of "Webwise," has attracted protests from peers, politicians, technologists and think tanks, who have expressed concerns over legal and privacy issues. The technology is also the subject of a probe by the European Commission.
Phorm's ad-serving technology works by assigning a user a unique identifier, through which the user's browsing habits are observed so as to target advertisements at them.
BT will commence the third trial of … Read more