AUSTIN, Texas--"World of Warcraft" is a game. There's no doubt about it. More than 6 million people around the world have signed up to go questing, kill beasts, search out loot, and have fun with friends and strangers alike.
But Joi Ito, a venture capitalist, blogger and longtime game player from Japan, thinks WoW is also a valuable business tool that can be used to help companies learn how to work better. That was the takeaway from his talk at the ScreenBurn beta festival, an adjunct group of presentations at the South by Southwest conference here. … Read more