link

After what felt like a long hibernation period, Google has recently made at least a partial PageRank update of the visible or public PageRank, often referred to as Toolbar PageRank. And boy was it noticed--not so much with the update but with the PageRank drops targeted at sites that were buying and/or selling text links.

A lot has been said already by many who have a much deeper understanding and forecast this event. What I find particularly interesting is how PageRank has become a form of currency, yet who can say what precisely that value is? Of course, I … Read more

If you can't join 'em, beat 'em: this seems to be Google's rally cry, and this time its Facebook taking a potential beating. The New York Times is reporting that Google is in the process of creating an open platform to allow software developers to write widgets and full-fledged programs for Orkut. Never heard of it? It's the Google version of Facebook/MySpace. But Google decided to make it a swarming strategy; the platform will also allow development for other social media sites including Friendster, LinkedIn, Ning, Plaxo, and Facebook's arch rival, MySpace.

Facebook has built … Read more

Having your site rank high in the search engines can be a real boost to traffic for your site. Could anything be better than achieving that top spot in Google? How about getting eight more keyword-rich links up there? What I'm talking about is the highly coveted site links.

Site links have been the icing on the cake for a top listing in Google. Site links are additional links to a site that occasionally appear below the listing. What made these especially sweet was that they haven't been something that you had direct control over, but were like … Read more

The newest versions of Opera's Web browsers will allow both mobile devices and PCs to share a common set of bookmarks.

The Norwegian browser company is set to release beta versions of Opera 9.5 and Opera Mini 4 later Thursday at a rock show, of all things, in San Francisco on the last day of the CTIA conference. The company is most excited about a new feature called Opera Link, Jon von Tetzchner, co-founder and CEO of Opera, said in an interview just a block away from the Moscone Center and the CTIA crowds. Opera Link is a … Read more

Search engine optimization is one of those ongoing tasks. SEO only has two directions...forward or backward, and the day you stop paying attention to SEO is the day you start moving backwards.

If you are one of the so-called little guys, you may feel overwhelmed with how you can ever compete against the big guys. Well good news, as you'll see, even some of the big guys miss the mark on some of the most basic concepts.

Canonicalization

Simply put, in regards to SEO, we might describe "canonicalization" as identifying and consolidating to one, definitive source. … Read more

Business social network LinkedIn is following in Facebook's footsteps and opening up an application programming interface (API) to allow third-party developers to contribute to the site. But Dan Nye, the company's CEO, recently spoke with the New York Times' Saul Hansell and explained that it's going to be limited, in the interest of keeping things professional.

"We're not going to have people sending electronic hamburgers to each other," Nye told the Times, in a not-so-subtle reference to the utter ridiculousness of many Facebook developer applications.

Rather, LinkedIn's platform API will invite developers, who … Read more

The Legend of Zelda: Phantom Hourglass ships this week, so naturally Nintendo tried to get the word out. The company threw a shindig at the Nintendo World Store at Rockefeller Center last Sunday, showing off Phantom Hourglass and giving Zelda fans a chance to play the game early.

The event included a Zelda-themed costume contest and trivia contests, where winners got to leave with their own copies of Phantom Hourglass. The store also brought out plenty of old Zelda memorabilia to display, ranging from Link action figures to the life-size, metal Master Sword and Hyrule Shield Zelda creator Shigeru Miyamoto … Read more

If an IM link from a friend pops up on your screen, do you click it right away? Most people, like Eivind, do. Most don't end up with a PC-killing worm.

Malicious IM links are a growing threat to users, and Eivind got dished an unpleasant preview of the trend we have to look forward to. Can she warn her friends of the deception before they're compromised too?

Watch the story unfold in this week's tale of Trojan trouble, "Malware's IM hideaway." You can also access the Spyware Horror Story archives for more stories … Read more

Links are the fundamental vehicle that gets us from here to there on the web. Without them, we'd have no where to go, or at least a much harder time getting there. Links are, of course, deeply important to search engines as well. In fact, links and PageRank are at the very core of Google.

Spend a little time on just about any website and it won't be long before you come across a "click here," "click this," or "more" link. You probably wouldn't trade a $20 bill for $5, yet … Read more