This installment of thoughts on innovation comes from Brooks Protzmann. Brooks is the Manager of Visual Identity and the Brand Experience team as part of the Experience Design Group at Dell Inc. in Austin, Texas. He is responsible for the product-focused touch points of the customer's experience when engaging with the Dell brand, products, and services. His functional responsibilities include design strategy, visual identity, packaging, user interfaces, and information design. The Experience Design Group covers the entire Dell customer journey with integrated Industrial Design, Usability & Human Factors, and Customer Experience.
Prior to joining Dell Inc., Brooks was Director … Read more