Next week brings the unveiling of a new rating system for mobile applications, akin to what the video game industry has used for the past 17 years.
The CTIA-The Wireless Association today said that it's taking the wraps off a new mobile application rating system early next week with with the help of the Entertainment Software Rating Board (ESRB). That's the self-regulating body that reviews and assigns age appropriate ratings to video games.
The original initiative (PDF) behind a mobile apps rating system was launched by the CTIA near the end of March and calls for "voluntary self-certification of apps." The program seeks to have app-makers define the content within their creations based on a specific set of ratings and guidelines. The end result is a system the CTIA hopes will give consumers "more informed choices" when using applications on mobile devices.
On the docket to talk at the unveiling, which takes place on November 29, are U.S. Senators Kelly Ayotte (R-NH), and Mark Pryor (D-Ark.), alongside CTIA President and CEO Steve Largent and ESRB President Patricia Vance. … Read more