The ThinkPad may be produced in China, but the hype surrounding the laptop's secretive "Reserve Edition" has had all the markings of a classic U.S. marketing campaign. First, word of a mysterious Web site featuring nothing but a teaser ad for the leather-bound notebook began circulating a few weeks ago. Then a few details were carefully leaked, like drops of water in a digital desert.
Of the 62 million PCs shipped in the first quarter of 2007, the biggest story is a company that shipped a little over 4 million units. Taiwan-based Acer has taken hold of 6.8 percent of the global PC market, good enough for third place, according to market research firm iSuppli.
After taking the No. 3 slot in worldwide notebook sales from Toshiba in the fourth quarter of 2006, Acer has taken even more ground, this time from Lenovo. The Chinese computer maker is now 0.4 percent points behind Acer in worldwide computer market share.
Acer also turned in … Read more
Fast on the heels of the ThinkPad T61 and ThinkPad R61, Lenovo has announced six more laptops to make the switch to the new Centrino. First up, ultraportable ThinkPads: The new X61 Tablet and X61s include low-voltage Core 2 Duo L7300 and L7500 processors, while the X61 runs on normal-voltage Core 2 Duo T7100 and up. All three new models are built on the Centrino Pro platform, which means an 800MHz front-side bus, integrated Intel X3100 graphics, and 802.11n Wi-Fi, plus Intel Turbo Memory (code-named Robson) and Intel's Active Management Technology for remote maintenance tasks.
Also new with … Read more
It's taken awhile, but Lenovo seems to have caught onto the whole limited-edition marketing trend, especially for luxury laptops. Only a few weeks after introducing its "Cloud of Promise" laptop commemorating the Beijing Olympics, the Chinese PC maker has gone live with a Web site that cryptically teases a "ThinkPad Reserve Edition."
Electronista notes that the site implies a leather casing, speculating that it will likely include features using the latest Santa Rosa technology, but no details have been confirmed. (What's the deal with leather these days, anyway?) It will be interesting to see … Read more
Most consumers don't pay much attention to laptop-cooling technologies, but laptop designers tend to live and die by their thermals. That's because users will notice if their laptop gets too hot or if fan noise keeps them from enjoying their favorite movie. Plus, high heat inside the case can hamper performance if the processor has to throttle back to avoid overheating.
So when Lenovo's designers were challenged to fit Intel's new platform into a more compact ThinkPad case without raising temperatures or increasing fan noise, they turned to nature for inspiration. Specifically, they studied owls, whose … Read more
It's hard to keep a tech secret these days. Some would say impossible, thanks to the army of blogs on the Internet looking to grab eyeballs with any bit of leaked information or speculation they can find.
While the average consumer may not be as excited about the May 9 release of the first wave of laptops with Intel's Santa Rosa platform as one would be about, say, a new video game console, the torrent of leaked specs and models appearing online are interesting, even if just because it's information you're not supposed to know.
Otherwise … Read more
That didn't take long. Just yesterday, Lenovo hinted at a press conference that the "Cloud of Promise" design on its Olympic torch might be used on future computers. Now, only a day later, the first of them has appeared in the form of a laptop.
The "Xiang" notebook is reportedly the product of a partnership with gold medalist Liu Xiang, though not much else is known about it, including any specs. Coolest-Gadgets says it's just one of a line of products designed to promote Lenovo's partnership with the 2008 Olympic Games in Beijing, … Read more