Innovation

Design as the linking force: DMI European Conference in Paris

I am in Paris, attending the DMI (Design Management Institute) annual European Conference. Executives from design-centric brands, corporate design managers, agencies, academics, and students gather to discuss the power of design not only in bridging decision-makers in organizations with the needs of consumers but also in facilitating product, service, social, and political innovation processes. The attendee list is very international and includes representatives from Renault, eBay, SK Telekom, SAP, BBC, Microsoft, and Vodafone, as well as professors/PhDs from business schools ESADE and ESSEC. I will blog more soon.

Chinese social network QQ outperforms Facebook & Co.

I just returned from a trip to Shanghai, and in case you didn't know anyway, here's my No. 1 insight: China scales.

Let's take QQ.com as an example, the leading Chinese online social network. The site is reported to have more than 300 million active accounts. That is eight times the member base of Facebook--and it's the same size as the U.S. population.

What's also remarkable (and different from the Western social networks) is QQ's monetization. Facebook posted revenue of $150 million for 2007 (and according to Plus8star a loss of $50 million); … Read more

Has crowdsourcing jumped the shark?

Crowdsourcing has entered the mainstream big-time. It has become daunting to find a brand these days that does NOT have some crowdsourcing program in place.

My Starbucks Idea is just the latest example: Starbucks asks its consumers for advice, and besides certainly receiving a lot of good ideas, the troubled coffee chain makes consumers feel part of the brand remake.

It's the same template as usual: engage your community, harness its creativity, and let it create the content for you.

It works, sure, but it's getting stale. For some reason, marketing trends take two to three years before … Read more

A new (Obama) brand of politics: yes, we can...remix America!

I just read Ellen McGirt's poignant feature story on "The Brand Called Obama" in Fast Company, and my marketing head is spinning. "The fact that Obama has taken what we thought we knew about politics and turned it into a different game for a different generation is no longer news," she writes, "but what has hardly been examined is the degree to which his success indicates a seismic shift on the business horizon as well." Indeed, Obama has introduced a new brand of politics, and he has caused a paradigm shift that goes … Read more

Random objects: The world's longest water slide

That's why I love L.A.: On the occasion of today's World Water Day, the streets in Downtown L.A. are blocked off for the world's longest water slide...

Microformats (II): The limitations of microloans

In an article in this week's New Yorker, James Surowiecki ("The Wisdom of Crowds") scrutinizes the effectiveness of microloans in bolstering the economies of developing countries. He posits that the hype around micro-finance neglects the small-to-medium sized enterprises (SMEs), the "missing middle" that is vital for a stable economy: "This isn't because microloans don't work; it's because of how they work," so Surowiecki.

The focus on the micropreneur, he argues, is "understandably appealing, but thinking that everyone is, and should be, an entrepreneur leads us to underrate the virtues … Read more

Microformats (I): Say it in six words

Legend has it that Hemingway was once challenged to write a story in only six words. His response? "For sale: baby shoes, never worn." Last year, SMITH Magazine re-ignited the micro-format by asking its readers for their own six-word memoirs. Thousands submitted short life stories, ranging from the bittersweet ("Three marriages. Two divorces. BA .333"), poignant ("Look Mom: I've finally written something"), and sad ("I still make coffee for two") to the inspirational ("Business school? Bah! Pop music? Hurrah") and aspirational ("Next Life Van Morrison Backup singer"). … Read more

Fantastic voyage or why the miniaturization of matter matters to marketing

The miniaturization of matter has long been a human desire, and viewing the world from a smaller perspective is the core of many novels and movies. The idea of shrinking people for the purpose of traveling inside another human's body, in particular, has been frequently used in animated cartoons, including The Simpsons, Futurama, Beetlejuice, and SpongeBob SquarePants.

One of the most entertaining pieces in this genre is Fantastic Voyage, a science-fiction movie from 1966, which -- albeit not free of some severe logical flaws -- has lost none of its original appeal. Fantastic Voyage tells the story of a … Read more

SXSW Sketchnotes

Designer Mike Rohde attended several panels at SXSW Interactive last week and created 34 pages of sketchnotes for them in real-time, captured in a Moleskine sketchbook:

http://www.flickr.com/photos/rohdesign/sets/72157604109069527/

And here's his post about them with a little more detail:

http://www.rohdesign.com/weblog/archives/002768.html

What I like about this unique format of panel transcripts is that it shows how rich those on-stage conversations actually were. Sometimes you find yourself in the audience, passive and wondering if the discussion on-stage is really all that meaningful to you. Well, it is -- … Read more