Don't tell mainstream marketers this, but text-messaging promotions can work.
At least for Virgin Mobile, which used the power of its network of 5 million mobile customers to raise money and awareness for homeless children in America. (There are an estimated 1.2 million to 2.8 million children and teens who are homeless in the United States.) In partnership with the nonprofit YouthNoise, among others, Virgin Mobile urged its customers, via text message, to donate $1 from their account to help homeless kids by sending the word "donate" to the short-code 66473 (or "noise"). … Read more