Fuel efficiency is the No. 1 factor in equipment purchases within the trucking industry, a new report from IBM says.
At the same time, brand name has fallen to the bottom of the criteria list and "faces the risk of slow death," according to the report.
The combination of those two factors means that new players in the trucking industry will give established brands a run for their money.
"The truck ecosystem will thrive because of--rather than in spite of--a chaotic introduction of new players," the report said.
"Truck 2020: Transcending Turbulence," which came … Read more